Info Xchange

Whether you are a smalltime business or an industry giant, big data affects organizations in several ways. For instance, it allows companies to improve internal efficiency and customer service. It also tells useful information like what the customers want, which platforms they use to purchase, and how they decide to buy. With big data being a powerful force that drives decision making, it is important that organizations make use of the collected information effectively and efficiently. Failing to establish a solid enterprise data strategy to manage your inventory of data may result to serious risks. This is where enterprise data management (EDM) comes in. EDM, according to Techopedia , is “an organization’s ability to effectively create, integrate, disseminate and manage data for all enterprise applications, processes and entities requiring timely and accurate data delivery.” Its primary role is to prevent mismanagement of information and data through a structured data delivery strate

The information that a business can reap from a very effective market research is invaluable. Market research, especially a qualitative one, can dictate the course of a business plan. A smart analogy of the data presented on certain market researches give clear vision on where a business is currently at and where it stand among its competitors . In reality, it is not easy to just plunge in into business without looking up what is out there in the market. This is where it can do great wonders. With effective market research and a good strategy, a company can gain advantage on economic shifts, demographics, and the current market trends. There are several ways in conducting a market research. One of the most effective types is using a qualitative market research . It is often done in times when trying to gain an understanding of underlying reasons and motivations on a certain specific area and trying to uncover prevalent trends in thought and opinion. It is also effective