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Showing posts from 2016

Qualitative Market Research Versus Quantitative Market Research

Qualitative Market Research Market research is an important aspect in business. And for marketers, researches are not only used for the purpose of knowing, it is also a very important and crucial component needed to make good logical business decisions . Research is also considered as a first step in undertaking many key marketing tasks that may involve a marketing plan, product development, need analysis, hazard and risk assessment, branding, and even pricing. We can think of the marketing field as an unfamiliar field and research as a map. Market research give marketers a clear idea of what is going on or what might come up. If the research is thoroughly executed, it can result into wise business moves that may convert to financial gains or product improvement. This is the exact reason why market research is very essential to businesses. Researching in general provides data and information that can be beneficial for the company. And there are two type of research that can

How to Save Your Brand from a Social Media Crisis

The social media outsourcing company you’ve hired should not only be on the lookout for the latest trends in the industry but it must be ready in times of social media crisis as well. After all, they’re the ones who are handling your accounts and in the frontline of your company’s defense online. Customers no longer punch your hotline number to voice out their complaints. Social media is the modern customer service center. It is where they could easily reach you with the hopes that you can see their tweet or comment immediately. Regrettably, anyone in the world with a social media account can see it, too. A simple complaint could turn into a public debacle in a matter of seconds. How can you contain and fix a social media crisis? First, let us identify what a social media crisis is. According to Social Media Examiner, if there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands. Or a dear

4 Courier Service Horror Stories The E-Commerce World Will Never Unsee

If you have never attempted to purchase anything online, this post is not for you. There are a lot of very good things that you can avail off the internet and we are not going to talk about that. If you’ve ever had the opportunity to buy stuff online, you probably had initial jitters about being scammed or having mangled products delivered to your doorstep and that’s a very valid concern—there are faulty courier services worldwide. At least for the Philippines, there are courier services are almost always totally reliable, but what about items that transit from other countries through other unfamiliar courier services? Here are some nightmare stories about deliveries that hit the fan. Wrong Item Deliveries If you think that selling rare Rock & Roll classics and sandwiching them between pizzas is weird , think about your 14 year old kid opening a package with firearms inside . In North Texas, one Luke Tanner saw an unusual package at the door that he took inside. The eighth g