Skip to main content

Posts

Showing posts from December, 2016

Qualitative Market Research Versus Quantitative Market Research

Qualitative Market Research Market research is an important aspect in business. And for marketers, researches are not only used for the purpose of knowing, it is also a very important and crucial component needed to make good logical business decisions . Research is also considered as a first step in undertaking many key marketing tasks that may involve a marketing plan, product development, need analysis, hazard and risk assessment, branding, and even pricing. We can think of the marketing field as an unfamiliar field and research as a map. Market research give marketers a clear idea of what is going on or what might come up. If the research is thoroughly executed, it can result into wise business moves that may convert to financial gains or product improvement. This is the exact reason why market research is very essential to businesses. Researching in general provides data and information that can be beneficial for the company. And there are two type of research that can