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Showing posts from October, 2016

How to Save Your Brand from a Social Media Crisis

The social media outsourcing company you’ve hired should not only be on the lookout for the latest trends in the industry but it must be ready in times of social media crisis as well. After all, they’re the ones who are handling your accounts and in the frontline of your company’s defense online. Customers no longer punch your hotline number to voice out their complaints. Social media is the modern customer service center. It is where they could easily reach you with the hopes that you can see their tweet or comment immediately. Regrettably, anyone in the world with a social media account can see it, too. A simple complaint could turn into a public debacle in a matter of seconds. How can you contain and fix a social media crisis? First, let us identify what a social media crisis is. According to Social Media Examiner, if there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands. Or a dear